The root cause of success in every business is happy clients — this applies to all irrespective of the industry or domain. As a distributor, your success lies in the recurring sales made by wholesalers. Have you ever thought of taking reviews from your wholesale customers about the quality of service you provide to them? Do you know how happy are they with your products? Do they have any complaints?
Regardless of whether you have given your thought to it or not, here is something you must know — getting client reviews, here wholesalers is very important for your business growth. Period.
Know why it matters and why you should begin taking customer reviews if you are not doing it already:
It Helps You Improve Workflow:
No wonder you might be doing a commendable job with your work distribution agency. However, there might be something that you might not be doing right. Chances are your customers are seeking something that you’re not providing already and they are heading to another distributor for that. When you ask for honest feedback or review, you come to know these loopholes. Correcting on those mistakes can help you please your customers and prevent them from going elsewhere for something you can provide yourself.
This makes you more customer-centric and your customers get a feeling of being heard.
It Projects Your Business As Reliable:
When you have many positive reviews, you become a trusted brand — something everyone looks up to! A reliable and credible image can work wonders for you. You can list yourself as a premium provider and raise the prices of products without the fear of losing customers. Additionally, you can try your hands on different products and product lines. Chances are, new products shall sell like hotcakes too for you have the tag of a reliable brand.
It Attracts Your Potential Customers:
When a new wholesaler enters the marketplace as a customer, having reviews mentioned on your website or through the word of mouth shall provide you with an edge over other distributors. This is because they too wish to buy from a distributor who has provided exceptional services in the past — they get to know all this through the reviews about you. Finally, it is very likely that they shall convert into your customers seeing the reviews!