Ecommerce has a lot of scope for small and mid-sized wholesalers. Retail e-commerce and wholesale eCommerce are different and they need different infrastructure. Here are some common mistakes you might be doing in wholesale eCommerce.
Looking like a retailer
Customers should be able to identify that you are selling wholesale when they first visit your website. If your website is not able to convey to them that you sell wholesale then they will leave your site. Your website should be conveying that you do B2B and B2C business.
Not Focusing on product pages
Wholesale business owners also need to focus on the product pages with home pages. The product page must be updated as customers can directly land on your product page. The product page needs one high-quality image and a well-written product description.
Not getting reviews
Customers’ feedback is an important aspect of eCommerce. Customer reviews have a significant impact on an eCommerce business. You can even ask your customers to provide a testimonial about the company and products.
Not investing in marketing
Digital marketing is an investment in your company’s success. It can be tempting for smaller businesses working on a tight budget. This will take care of all your wholesale needs.
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